Events | Marketing | Event Courses
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Organize a brand event to increase your brand awareness get in touch and we’ll happily work with you to create a campaign that lives long in the memory.

Brand Audit 

To help you become the next Superbrand or even to strengthen your current brand offering in the marketplace we have a number of tools and services which we can bespeak to your needs.

ANALYSING YOUR BRAND'S CURRENT POSITION
The starting point for any study. An audit will analyze your current situation in terms of competition, competencies and customer needs. This will help identify how well your brand is leveraging your core capabilities and competencies to deliver a differentiated and relevant brand idea which you are capable of executing.
Brand Stretegy 
This is at the heart of what we do.

HIGHLY EFFECTIVE IN HELPING YOU BUILD STRONG BRANDS
A good, clear and distinctive brand strategy informs how a brand is designed and delivered across multiple audiences and platforms and will include the following key offerings for you to consider...
Brand essence and positioning
Brand proposition
Brand values and personality
Tone of voice
Brand architecture and brand portfolio management
Naming and messaging
Testing and research
And we will support and work with you to ensure stakeholder engagement and alignment and a practical and deliverable solution.
Brand Design 
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The design of your brand is critical to the delivery of its positioning and to the recognition of who you are and what you stand for.

COMBINING OUR COMMERCIAL RIGOUR WITH OUR CREATIVE FLAIR
Our design teams will work with you and with our brand strategy team to deliver an eye-catching, memorable and distinctive design for your brand that will deliver stand out wherever it might be seen online and offline by customers, potential customers, and colleagues.
Our design team can work with you to develop:
A corporate identity that will result in a recognizable brand signature through the appropriate use of typeface, colors and images that are truly memorable across all online and offline environments.
Brand guidelines to cover corporate identity, logo use, tone of voice, and use of all assets that make up your brand look and feel
Pack design to deliver standout at point of sale
Branded interiors to ensure that your offices and retail outlets fully reflect the design of the brand
Our Digital Asset Management system will provide you with a quick, highly efficient and easy to use online repository for all your brand assets
TransCogent, our proprietary online translation capability, will allow you to serve up copy that is on brand across your global markets
Brand Activation 
Great brands are consistently and brilliantly delivered and our teams place great emphasis on programs that will activate your new, refreshed and invented brand across all touchpoints.

WE ARE PASSIONATE ABOUT BUILDING STRONG BRANDS FOR OUR CLIENTS
Building a strong internal and external brand culture is critical:
Brand launches to colleagues, customers, and potential customers to deliver effective engagement
Internal communication programs to deliver ongoing colleague engagement
Website design that will make your brand come to life in an online environment
Marketing programs and communication plans with strong creative to build and maintain your brand in the marketplace
Developing the customer experience across all touch points to ensure consistent delivery of the brand
A PR and social media strategy to help you build and manage your reputation and ensure you are prepared for any coverage which might impact on this reputation.
Brand Monitoring 
It is important that the investment you have made in your brand delivers optimized performance.

BUILDING STRONG BRANDS WHICH ARE DISTINCTIVE, RELEVANT AND MOST IMPORTANTLY, DELIVERABLE
We have the knowledge, expertise, and experience to help and advise you on how this might best be done:
Objective setting and measurement
Brand tracking
ROI measurement
Brand Councils for colleague support and feedback
MUHURTA BRAND MANAGEMENT PROFILE